Creative Code is an event positioning the Ministry of Culture and Youth and the Global Dialogues as a hub of inspiration that appeals to the UAE creative community. Craft and launch a unique visual identity for the event that is inspired by the UAE’s cultural and creative heritage while maintaining a contemporary and inclusive feel. 

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Concept: How inherent is creativity?

A 2021 research uncovered 267 uniquely human genes responsible for creativity. We evolved the creative code to lead our journey from Stone Age, into crafting our rich collective heritage. The Visual identity crafts a timeline of past meets present. 

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Project with The Hanging House

Chief Ideation Officer:  Anam Ahmad 

Art Direction: Luna Arja 

3D Design: Adnan Shamim

Copy Writing: Reynaldo David 

Project Management: Francesca Krachai 

Pitch Deck Manager: Nouna Khorasanee