LUNA ARJA
Experiential Creative Lead - Conceptualizer
I use visual communication to solve problems, tell stories, and connect people.
I am an art director with a knack for finding interesting patterns in chaos.
PROJECTS
BLUE LINE - RTA
Creative Direction, Concept Development, Content Creation, Experiential Design
NOV 2023
The unveiling of Dubai Metro's Blue Line on November 23rd was a landmark event, marked by an impressive aerial drone show and fireworks display over Dubai Creek. This project employed advanced technologies such as AI, projection mapping, and experiential art direction to deliver an unforgettable spectacle for the royal family and onlookers.
CREATIVE CODE
Conceptual Design, Brand Identity, Art Direction, Event Design, Pitch
JUNE 2022
Creative Code is an event positioning the Ministry of Culture and Youth and the Global Dialogues as a hub of inspiration that appeals to the UAE creative community. Craft and launch a unique visual identity for the event that is inspired by the UAE’s cultural and creative heritage while maintaining a contemporary and inclusive feel.
ARYAF & BARARI
DUBAI - RTA
Creative Direction - High Profile -Branding
NOV 2022
The event's design language drew inspiration from the modern architectural style of biomorphism, which incorporates natural shapes and patterns into the architecture. This concept was apparent in the fluid shapes, organic curves, and natural textures that enveloped the guests.
BMW XM LAUNCH
Conceptualization, Creative Direction, RFP, Branding
DEC 2023
The event's design language drew inspiration from immersive inflatable structures, which can be reused and recreated anywhere in the world to create the same "wow" effect. As the XM is unlike anything BMW has ever created before, the brief was to target a new generation, one that is bold and expressive. As such, the design execution matched their character and brought the brand essence to life in a visually stunning piece of art that aimed to break boundaries in all forms.
JABAL ALI BEACH - RTA
Conceptualization, Creative Direction, RFP, Branding
FEB 2023
The proposal is intended to showcase the mesmerizing and captivating beauty of the Arabian Gulf, inspiring people from all over the world to seek out opportunities to live the life they have always dreamed of. This high-profile VVIP event, organized in response to RTA's brief for new plans for the future, demonstrates our comprehensive approach to the strategic, creative, production, and logistical aspects of delivering a seamless and holistic experience.
AMERICAN HOSPITAL - ARAB HEALTH
Conceptualization, Art Direction, Branding
JAN 2023
To showcase this development in an immersive way, the concept of making the stand look like it's breathing and alive by moving pillars in a seamless manner is an innovative and engaging approach. This method not only showcases the advancements made in the medical industry but also creates an immersive environment that draws visitors in and encourages them to engage with the content and the changes happening in the medical field.
MIDJOURNEY
AI Art
OCT 2022
You are not competing with a machine, you are co-existing with one extraordinary tool.
LUX
Creative Direction - Conceptualization - Art Direction
JUL 2023
The concept, deeply rooted in luxury and elegance, proposed a massively experiential journey designed to empower and inspire. The immersive event was meticulously crafted to engage every sense, offering an interactive exploration of Lux's exquisite fragrance portfolio. By delivering an extraordinary and progressive experience, the pitch aimed to captivate Lux’s bold and audacious audience, fueling glamour and instilling confidence in women who revel in their beauty.
OLYMPIC
PREPARATION PROGRAM
Branding, Graphic Style, Infographics, Video Graphics
2020
The primary color palette revolves around the vibrant red and bold black, paying homage to the Jordanian flag. The intent behind incorporating the color red was to create a striking presence, symbolizing the promising journey of the Jordanian Olympic Team. By interweaving intricate graphics, I aimed to convey the profound dedication these athletes exhibit daily, igniting their passion to represent their nation in the grandest event of the century.
UMM QAIS MAP
Service Design
2018
The map worked as a bridge between tourists and the village, also as an informative marketing tool to encourage travelers explore beyond the archeological site of Gadara and engage more with the local community to learn about the northern Jordanian culture.
OLYMPIC QUALIFICATIONS
Event Design - Branding
2020
Jordan is hosting the Taekwondo Asian Olympic Qualifications for Tokyo 2020ne, we created a brand part of the hosting proposal. The tournament was postponed due to Covid.
YOUSEF'S HONEY
Service Design - Packaging -
Art Directing
2018
Yousef inherited beekeeping from his uncle at a young age, his hobby evolved into a family business and now Yousef produces over 300 Kilos of honey.
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Yousef’s experience is designed to target nature lovers and responsible tourists from around the world. It takes you in a journey of understanding the bee’s importance in our ecosystem and the importance of honey for our well being, Yousef then conducts the experience by a field visit to the hives, users get to understand the bee’s cycle to produce honey.
RISE
Event Poster Re-Branding
2017
The text was elevated to symbolize a talent contest stage and making it a visual focal point. Where the eye looks first at the middle then circles around the isometric illustrations, making it comfortable for the eye to capture all the details within the poster.
2TUF2TAP SOCIAL MEDIA KIT
Art Direction - Social Media Kit - Brand Strategy - Graphics - Photo Editing
2020
2TUF2TAP is an equipment and clothing store designed to be functional and have advanced performance.
Illustrations
Illustrations on AI & Procreate
2020
Continuously working to expand my skills and knowledge artistically through illustrations
JUMEIRAH
Concept, Branding
2021
Monochromic white feel with a touch of gold reflecting a classic natural feel. I believe that luxury means tailoring more for the clients and white is an interpretation of a clean canvas presented for the clients to build upon their own customized experiences.
STORY OF A CHAMPION - V1
Art Direction, Script Writing, Graphics,
Voice Over
2020
Story of a Champion is a web series developed to keep the Jordanian Taekwondo fans inspired and engaged during the pandemic. The series was focused on telling quick and witty stories of old and recent Jordanian taekwondo players using digital collage as a tangible medium during lockdown.
RIMA
Branding, Packaging
2018
Rima is a wife of a beekeeper; she uses honey and bee wax to produce natural cosmetics, I created a logo and packaging for her soaps. The soaps are positioned as a souvenir product from the northern village Umm Qais – Jordan.
STORY OF A CHAMPION - V2
Art Direction, Script Writing, Graphics,
Voice Over
2020
Story of a Champion is a web series developed to keep the Jordanian Taekwondo fans inspired and engaged during the pandemic. The series was focused on telling quick and witty stories of old and recent Jordanian taekwondo players using digital collage as a tangible medium during lockdown.
BEIT AL FANNAN
Service Design
2019
Within the hills of Pella - Jordan - One of the longest inhabited sites in the world - over viewing the magnificent view of the Jordan Valley stands a unique house that belongs to Jordanian Architect Ammar Khammash. The house was built in 1994 and now it rests for the tourists to enjoy.
SARAB
2021
Sarab is a luxurious beach club standing on the Arabian Gulf. Sarab colors are inspired by the majestic sunsets of late winter early summer, when the sky paints itself of the perfect warm and cold color balance.
Concept, Branding
